A campaign can direct a visitor to different paths and options to maximize profits. When creating a new campaign in ClickFlare, you can choose from five different routing options for your traffic. In this article, we’ll walk through how to set up a campaign that redirects traffic through a Listicle.
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To create a new campaign, from anywhere inside ClickFlare, click on the Campaigns tab on the left.
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Start by selecting the +New button on the top left of your screen.
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Begin by naming your new campaign; keep in mind to use a memorable name.
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Choose the Traffic Source for this campaign as well as its Cost Model.
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Proceed to selecting your campaign's path transition.
Redirect Tracking: Visitors are routed through ClickFlare’s servers, allowing for advanced path logic like A/B testing, rule-based paths, weighted distribution, and AI optimization.
Direct Tracking, as the name suggests, visitors are sent straight to the destination site with no redirection through ClickFlare.Note: You can also add an internal note to your campaign, such as its objective or testing goal. -
In the Destination tab, choose New Flow, and pick one of the 4 provided Redirect Modes.
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Select Add Path (the same process applies even when creating a path in Conditional Paths).
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For this article, we are deciding that our traffic to go through a Listicle.
- A Listicle allows you to create a more layered path for your visitors, extending the standard campaign funnel by adding an additional step with a lander. A visitor will first see a pre-lander that has links to subsequent landers; each of them contains links to different offers.
Important: A Listicle is the only campaign flow type where you can add a pre-lander (a web page that appears before the main landing page or offer page in a funnel is called a prelander)
Note: The traffic distribution is governed by a weight value. The proportion of weight values is reflected in a percentage of traffic distribution. This percentage always adds up to 100%. -
Important here is to select as well your Transition to the offer.
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Once everything is in place, click Save.
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You'll be redirected to your Campaigns window, where you can see your newly created campaign join the list.
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You can preview, Edit, Clone, or archive a campaign at any time.