C
Written by ClickFlare
Updated 2 days ago
- CPC (Cost Per Click)
CPC is a traffic buying model where you pay each time a user clicks on your ad. In ClickFlare, CPC is a fixed value. When setting up a new campaign, you must enter a cost value to accurately track spend. This value will appear in the CPC column..
- CPA (Cost Per Action)
CPA is a model where you pay only when a specific action occurs, such as a purchase or app install. In ClickFlare, CPA is also fixed. You’ll need to enter the cost per action when creating the campaign, and it will be displayed in the CPA column.
- RevShare (Revenue Share)
RevShare allows you to share a percentage of your revenue with the traffic source. When creating a campaign, you can define a fixed percentage, and ClickFlare will automatically calculate the traffic cost as a share of the payout from each conversion.
- Not Tracked
Choose this option if you're unsure which cost model to use or don't want to track traffic costs. Even if your traffic source passes cost data via URL tokens, ClickFlare will ignore it. The Cost column will display 0.00, and any metrics involving cost will not be calculated.
