TL;DR
ClickFlare is a performance marketing tracking platform that helps you track clicks, attribute conversions, and analyze performance across traffic sources, landing pages, and conversion points — all in one place.
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Track what happens after the click
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Attribute conversions back to the original traffic source
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Understand what is profitable and what isn’t
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Optimize campaigns based on real data, not assumptions
Why This Matters
Running paid traffic without proper tracking makes it difficult to answer fundamental questions, such as:
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Which campaigns are actually profitable?
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Which keywords, ads, or placements generate conversions?
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Where are users dropping off in the funnel?
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Which traffic should be scaled — and which should be stopped?
ClickFlare solves this by acting as a central tracking and attribution layer between your traffic source and your destination, giving you full visibility into performance.
What Is ClickFlare?
ClickFlare is a tracking and analytics platform designed for performance marketers who need accurate attribution, flexible tracking setups, and clear reporting.
At a high level, ClickFlare:
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Tracks incoming traffic from multiple sources
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Records user interactions and conversions
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Matches conversions back to the original click
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Provides reports that help you optimize campaigns and funnels
ClickFlare does not generate traffic or sell ads.
Instead, it focuses on measuring, attributing, and analyzing traffic you already run.
How ClickFlare Works (High-Level Overview)
At a high level, ClickFlare sits between your traffic source and your destination:
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A user clicks your ad or tracking link
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ClickFlare records the click and captures tracking data
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The user is sent to a landing page or directly to an offer
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A conversion happens (sale, lead, call, or custom event)
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ClickFlare records the conversion and attributes it to the original click
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Performance data becomes available in reports
This flow allows you to analyze performance at every stage — from the initial click to the final conversion.
What Can You Track with ClickFlare?
ClickFlare supports multiple tracking use cases, including:
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Affiliate Marketing
Track traffic sent to affiliate offers and attribute conversions back to campaigns, ads, and keywords. -
Search Arbitrage & RSOC
Analyze keyword-level performance, content paths, and revenue generated from RSOC or AdSense-based setups. - Lead Generation (Forms & Events)
Track form submissions, sign-ups, and custom events across landing pages and funnels. -
E-commerce
Track purchases, leads, and custom events from platforms such as Shopify, WooCommerce, Funnelish, and others. -
Call Tracking
Track phone calls and offline conversions using call tracking platforms like Ringba or Retreaver. - Agency & Multi-Client Tracking
Manage and track multiple accounts, clients, and traffic sources from a single platform.
What Makes ClickFlare Different?
ClickFlare is built for users who need accuracy, flexibility, and scalability without unnecessary complexity.
Key characteristics include:
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Support for both redirect-based and direct (Google-compliant) tracking
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Multiple conversion tracking methods (postbacks, scripts, pixels, APIs)
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Advanced parameter passing and attribution logic
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Built-in reporting and optimization tools
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Compatibility with a wide range of traffic sources and platforms
ClickFlare can be used as:
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A simple tracker for beginners
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A powerful performance system for advanced advertisers
Who Should Use ClickFlare?
ClickFlare is suitable for:
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Affiliate marketers and media buyers
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Search arbitrage teams
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E-commerce advertisers
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Lead generation and call-based businesses
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Agencies managing multiple clients and traffic sources
If you need to understand where your results come from and want to optimize campaigns based on real performance data, ClickFlare provides the tools to do so.
Related Resources
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How ClickFlare Works (High-Level Overview)
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First-Time Setup Checklist
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Create Your First Redirect Campaign
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How Conversion Tracking Works in ClickFlare
