This guide explains how to integrate Funnelish with ClickFlare using the ClickFlare Funnelish script and Funnelish automations. When set up correctly, ClickFlare will track:

• view_content (page views)

• checkout_created (checkout page loads)

• sale (completed purchase)

• product_sale (product-level sale details)

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1. Create Custom Conversions in ClickFlare

ClickFlare requires four custom conversion events to properly classify Funnelish actions.

How to Create Them

1. Go to ClickFlare → Settings → Custom Conversions

2. Click Add

3. Create the following conversions with these exact parameter names:

Important

• Only the Sale event should typically be included in revenue reporting.

• Parameters must match exactly—this is what ClickFlare listens for.

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2. Add the ClickFlare Funnelish Script to Your Funnel

Next, you must install the ClickFlare Funnelish script inside Funnelish. This script captures page events and automatically fires view_content and checkout_created.

Script to Add

Replace your-tracking-domain.com with your ClickFlare tracking domain:

<script src="https://your-tracking-domain.com/cf/scripts/funnelish"></script>

Where to Add It

1. In Funnelish, go to Funnels (See image below).

2. Select your funnel.

3. Open Settings from the left-side menu.

4. Under Custom Codes, click Create a new code.

5. Paste the ClickFlare script above.

This will add the script globally to all steps of the selected funnel.

Important Requirement

• Your checkout step name MUST contain the word “Checkout”.
  Example: “Checkout”, “My Checkout Step”, “Checkout Page”.
  The script uses the step name to recognize and trigger checkout_created.

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3. Create a Funnelish Automation to Send Purchase Events to ClickFlare

Purchases must be sent via webhook, because Funnelish does not send purchase events through the script.

How to Create the Automation

While inside your funnel:

1. Go to Automations (left menu).

2. Click Create New Automation → Start from Scratch → Create.

3. Set the Trigger: to On Purchase (All steps).

4. Click Add Action → Webhook.

5. Paste the ClickFlare webhook URL:

   https://your-tracking-domain.com/cf/webhooks/funnelish
   

6. Add one more action: End Automation
7. Save your automation

Your automation will look like this:

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4. Pass the ClickFlare Click ID to Funnelish Offers

For conversion attribution to work, every offer URL you create in ClickFlare, must have the ClickFlare click ID appended as follows:

?click_id={cf_click_id}

Example:

https://myfunnelishfunnel.com/upsell?click_id={cf_click_id}

ClickFlare will automatically replace {cf_click_id} with the unique ID for each visitor.

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Important Requirement

Your Funnelish Checkout step name must include the word “Checkout”.

Examples:

• “Checkout”

• “Checkout Page”

• “Step 2 – Checkout”

If the step name does not contain “Checkout”, the checkout_created event will not fire.

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Summary

Once all steps are completed:

• view_content and checkout_created events fire through the Funnelish script

• sale and product_sale events fire through the Funnelish webhook

• ClickFlare custom conversions classify each event correctly

• Passing {cf_click_id} ensures accurate attribution

• Checkout tracking only works if the step name includes “Checkout”

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FREQUENTLY ASKED QUESTIONS 

Got questions? Find the answers below:

Q1: Do I need both the script and the webhook?

A1: Yes. The script handles view_content and checkout_created. The webhook handles sale and product_sale.

Both are required for full tracking.

Q2: Does the ClickFlare script slow down Funnelish pages?

A2: No. The script loads asynchronously and has no impact on page load performance.

Q3: Can I track upsells, downsells, and OTOs?

A3: Yes — as long as the click ID is passed (e.g., in the URL) and the purchase event triggers the Funnelish “On Purchase” automation, ClickFlare will track them automatically.

Q4: Does my Funnelish domain need to match my ClickFlare tracking domain?

A4: No. They can be completely different. Only your script + webhook URLs must use the same ClickFlare tracking domain.

Q5: Can I use a custom domain for tracking?

A5: Yes — and it is recommended. Custom domains reduce the risk of blocklisting and ensure higher deliverability.