To change how your conversion reporting is presented based on event timestamps, access the Settings Menu from anywhere in the system by clicking on the gear icon on the top right of your screen.
You'll find the two options available, Visit Timestamp and Postback Timestamp under General Settings.
Visit Timestamp is the system's default time reporting setting. It registers a conversion based on the visit time that generated that conversion.
Here's an example:
A user visits a campaign on the 2nd of December 2021, at 10:44:32 A.M. The actual conversion happens a few days later. The event is relayed back to ClickFlare on the 5th of December, at 11:11:11 A.M.
When viewing a report for only the 5th of December, the conversion won't be counted for that day, as it will be attributed to the visit time on the 2nd of December. To view the conversion, you'd have to change the report's timeframe to include the 2nd of December.
Postback Timestamp, on the other hand, will show the conversion time as the time that it has been relayed back to ClickFlare.
Following the example above, the conversion will be counted across all reporting on the 5th of December, at 11:11:11 A.M.
Postback Timestamp offers you a better correlation of conversion statistics from within ClickFlare and the 3rd party attributed to your campaign.
To switch from one to the other is pretty straightforward. Select your preferred option and click Save once you are done.