What is a Conversion Tracking Pixel?
A Conversion Tracking Pixel is a cookie-based tracking method that does not rely on passing a click ID through the offer URL.
Instead, when a user clicks your campaign link, ClickFlare stores the click information in a cookie on the visitor’s browser. This allows conversions to be tracked even if the click ID is not included later in the funnel.
Unlike postbacks, pixels are triggered after the conversion happens, usually on the thank-you page or confirmation page.
When should you use a Conversion Pixel?
Conversion pixels are typically used when you are promoting your own offers, where you have direct access to the conversion (e.g., thank-you page access).
If you control the page where the conversion happens, the pixel is the simplest and most reliable tracking method.
How to use the Conversion Pixel
- In ClickFlare, go to the Settings menu (gear icon in the top-left corner).
- Navigate to Tracking URLs.
- Locate the Conversion Tracking Pixel section.
- Copy the pixel provided for your setup.
- Paste the pixel on your thank-you page (or the page where the conversion is completed).
Once installed, the pixel will automatically fire when the page loads.
Custom Conversion Mapping
You can also report this conversion as a custom conversion by appending a ct parameter to the request.
This will be logged in ClickFlare as Custom Conversion 13.
