URL Keyword Rotation

A step-by-step guide to creating a keyword rotation
C
Written by ClickFlare
Updated 3 months ago

A unique built-in functionality of ClickFlare is the ability to rotate keywords in the URL parameters of the destination URL (a.k.a. offer).

In this article we will go over the steps of how to set up keyword rotation and analyze statistics. To make it more comprehensive and straightforward, we are breaking it down with actual examples for each search feed provider.

What is Keyword Rotation and how does it work?

The keyword rotation functionality allows search arbitragers to rotate sets of keywords appended in the URL query string of a parked domain without having to create multiple versions of it.

To do that you need two or more keyword sets (strings of keywords) for the keyword rotation to equally distribute the traffic to each set of keywords you want to A/B test. Let’s look at the following example.

You have the domain https://example.com on which you want to test two sets of keywords. 

Domain: https://example.com?network=taboola&set=1&....

KW Set 1:
kw1=lorem+ipsum+one&kw2=lorem+ipsum+two&kw3=lorem+ipsum+three

KW Set 2:
kw1=keyword+one&kw2=keyword+two&kw3=keyword+three

Your configurations inside of the ClickFlare offer need to be as follows:

Keeping in mind that the KW Rotation will distribute the traffic equally to each set as emphasized in the diagram above, the visitors will land on the following URLs:

50% here - https://example.com?network=taboola&set=1&kw1=lorem+ipsum+one&kw2=lorem+ipsum+two&kw3=lorem+ipsum+three

50% here - https://example.com?network=taboola&set=1&kw1=keyword+one&kw2=keyword+two&kw3=keyword+three 

To make things easier for you to set up, below you can find a set of configuration examples specific to each search feed provider.

Tonic
kw1=cars
kw1=suv+cars&kw2=jeep+cars..
kw1=suv+cars&kw2=jeep+cars&kw3=rav+cars&kw4=toyota..


System1
rskey=dental+implants+cost+in+{city}&forcekeyA=dental+implants+cost+in+{city}&forcekeyB=same+day+dental+implant+for+seniors&...


SEDO
kw1=Affordable%20Dentures%20&%20Implants%20Near%20Me..


Bodis & Ads.com
terms=keyword1,keyword2,keyword3..


DomainActive
sqs=software+engineer+degrees online,online+engineering+bachelor+degree,online+master+of+engineering,online+engineering+degree



Lastly, to view the performance of your keyword rotation, users can group the results by keywords in the stats section. This feature enables users to analyze the performance of each keyword set and identify which sets are generating the most clicks or conversions.


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