Landing Page Organic Traffic Tracking Setup

Written by ClickFlare
Updated 2 years ago

Adding a custom lander tracking script to your landing page will enable you to track visits that come from sites or search engines (organic traffic), instead of those that come from a direct tracking URL.

This article will guide you through the steps of setting up a funnel that tracks your organic traffic. 

Note: You'll have to create a new campaign designed to track traffic that comes only from organic sources.

The basis of direct tracking is that a campaign ID is passed to a direct tracking script in the cpid parameter when a visitor activates a direct tracking URL; with the direct tracking script being able to make the correct request to ClickFlare.

With organic traffic, the procedure is different. The script has to be manually updated with the campaign ID of the organic campaign; making it possible for the script to assign an organic visit to the designated campaign ID.

The way direct tracking usually works is the campaign ID is passed to a direct tracking script in the cpid parameter when a visitor activates a direct tracking URL. The direct tracking script is then able to make the correct request to ClickFlare, for organic traffic it is different

To create a new campaign, follow our step-by-step guide to creating your first campaign in ClickFlare.

You can find Campaigns on the left side of your screen.

Tip: Name your organic campaign in a manner that will allow you to easily distinguish it. 

To create the proper script to track organic traffic, you'll need the campaign ID of your recently created organic campaign.

You can find it under the Campaign ID column in the Campaigns window.

A typical campaign ID should look something like: 618d0003665a88017b66f25c

Once you have modified the pixel to track organic traffic, you can add it to your landing page. To do so:

  • Go to your landing page,
  • and paste the script at the bottom of the <body> section of your lander.

From now, all your organic visits will be registered in ClickFlare. 

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