Adding a custom lander tracking script to your landing page will enable you to track visits that come from sites or search engines (organic traffic), instead of those that come from a direct tracking URL.
This article will guide you through the steps of setting up a funnel that tracks your organic traffic.
The basis of direct tracking is that a campaign ID is passed to a direct tracking script in the cpid parameter when a visitor activates a direct tracking URL; with the direct tracking script being able to make the correct request to ClickFlare.
With organic traffic, the procedure is different. The script has to be manually updated with the campaign ID of the organic campaign; making it possible for the script to assign an organic visit to the designated campaign ID.
The way direct tracking usually works is the campaign ID is passed to a direct tracking script in the cpid parameter when a visitor activates a direct tracking URL. The direct tracking script is then able to make the correct request to ClickFlare, for organic traffic it is different
To create a new campaign, follow our step-by-step guide to creating your first campaign in ClickFlare.
You can find Campaigns on the left side of your screen.
To create the proper script to track organic traffic, you'll need the campaign ID of your recently created organic campaign.
A typical campaign ID should look something like: 618d0003665a88017b66f25c
Once you have modified the pixel to track organic traffic, you can add it to your landing page. To do so:
- Go to your landing page,
- and paste the script at the bottom of the <body> section of your lander.
From now, all your organic visits will be registered in ClickFlare.