In ClickFlare, passing information to a landing page can be essential for tracking and optimizing your campaign. This can be useful if you want to send dynamic or static data, such as campaign IDs, landing page names, or other key parameters, to the landing page, where it can be captured and passed along to affiliate networks or used in reporting.
There are several ways to pass this information, depending on your needs and the landing page configuration.
Static Information to a Landing Page
Static information is a value that remains the same for all visitors who come to the landing page. For example, you might want to pass the name of the landing page or a campaign ID. This can be done by modifying the click URL used in ClickFlare and embedding parameters that contain static values.
Example 1: Passing Static Landing Page Information
Let’s assume you are using two landing pages with the same offer but want to track which landing page was used for each visitor. You can pass this information by adding a static parameter to the URL that leads to the landing page.
- Go to ClickFlare’s Campaign Settings.
- Find the Tracking Links section and copy the click URL.
- Modify the click URL by adding a parameter to identify the landing page.
For example, if you have two landing pages, the modified URLs will look like this:
- Landing Page 1:
https://your_clickflare_domain.com/click?s8=lander1 - Landing Page 2:
https://your_clickflare_domain.com/click?s8=lander2
- Embed these modified URLs into the landing page’s HTML where the call-to-action (CTA) links are located.
Example:
<body>
<a href="https://your_clickflare_domain.com/click?s8=lander1">Click here to win!</a>
</body>Now, every time a visitor clicks the CTA on the first landing page, ClickFlare will send the information lander1 to the next steps in your flow or to your affiliate network.
Example 2: Passing Campaign Information to the Landing Page
If you want to pass dynamic information, such as the campaign ID, to the landing page, you can do this by utilizing ClickFlare’s tracking parameters. These are dynamic values that can change depending on the visitor.
For example, if you want to pass the campaign ID as a parameter, you can modify the click URL to include this information like so:
https://your_clickflare_domain.com/click?campaign_id={campaign_id}Where {campaign_id} is the dynamic variable that ClickFlare will automatically replace with the actual campaign ID.
Rotating Landing Pages
If you're using multiple landing pages and want to rotate them, ClickFlare allows you to manage this through your campaign’s flow. You can assign different landing pages to be rotated for each visitor based on the flow configuration.
- Create multiple landing pages within ClickFlare.
- Assign them in the campaign flow, ensuring each page has a unique identifier.
- Modify the click URL for each landing page to include a specific identifier for tracking.
For example:
- Landing Page 1 (rotated):
https://your_clickflare_domain.com/click?s8=lander1 - Landing Page 2 (rotated):
https://your_clickflare_domain.com/click?s8=lander2
You can rotate these pages using ClickFlare’s path or flow configuration, allowing for dynamic redirection based on the visitor's click.
Passing Dynamic Information to the Landing Page
If you need to pass user-specific data, such as geolocation information (country, city, browser), this can be done using ClickFlare’s built-in variables. These values will be dynamically filled in the URL and passed to the landing page.
For example, to pass the user's country, you would use a dynamic URL like:
- https://your_clickflare_domain.com/click?country={country}
ClickFlare will replace {country} with the actual value for the user’s location.
Multiple Offers on a Single Landing Page
If your landing page contains multiple offers and you want to differentiate which offer is selected by the user, you can use a multi-offer URL setup. In this case, you can modify the landing page's click URL to include offer identifiers along with landing page identifiers.
- Copy the multi-offer URL from ClickFlare’s Tracking Links section.
- Modify the URLs for each offer and each landing page, including both the offer ID and the landing page identifier.
Example:
- Offer 1 for Landing Page 1:
https://your_clickflare_domain.com/click/1?s8=lander1 - Offer 2 for Landing Page 2:
https://your_clickflare_domain.com/click/2?s8=lander2
These URLs can then be embedded in the landing page’s HTML, such as:
<body>
<a href="https://your_clickflare_domain.com/click/1?s8=lander1">Offer 1</a>
<a href="https://your_clickflare_domain.com/click/2?s8=lander2">Offer 2</a>
</body>This way, when a visitor clicks on the link, the data passed to the landing page will include the landing page identifier and the corresponding offer ID.
Conclusion
Passing data to a landing page allows you to optimize your campaigns and gain valuable insights into the performance of each landing page, as well as the offers that your users are engaging with. Whether you're passing static values or dynamic data, ClickFlare provides flexible options to capture and report the right information at the right time.
FREQUENTLY ASKED QUESTIONS
Got questions? Find the answers below:
Q1: Can I pass dynamic information from ClickFlare to a landing page?
Yes, you can pass dynamic information such as campaign names, creative names, or any custom data captured in ClickFlare to your landing page by modifying the click URL and using the appropriate parameters.
Q2: Is it possible to pass data from multiple landing pages to a single affiliate network?
Yes, you can pass information from multiple landing pages to your affiliate network. Simply modify the click URL for each landing page to include unique parameters, such as the landing page name, and ensure that these are tracked in your affiliate network.
Q3: How do I pass multiple offers from different landing pages?
You can pass multiple offers using multi-offer click URLs. This allows you to assign multiple offers to each landing page, and each offer can have its own tracking parameter, such as the landing page name or other custom variables.
Q4: Do I need to modify the HTML code on my landing page to pass data?
Yes, you need to modify the click URL in the HTML code of your landing page to include the appropriate parameters, such as landing page names, offer IDs, or other tracking information.
Q5: Can I pass custom data captured in ClickFlare to my landing page?
Yes, you can pass custom data, such as the visitor's location or device type, to your landing page by including it in the click URL or using custom macros in your landing page setup.
