Deep Links: Setup Guide, Examples & Best Practices

Written by Megi

Updated 2 weeks ago

What is a Deeplink in ClickFlare?

A deeplink in ClickFlare is a tracking URL that sends users to a specific destination page (such as an offer, landing page, or product page) while still passing through ClickFlare for attribution, tracking, and optimization.

Unlike standard tracking URLs that send all traffic through rotation or conditional paths (if using multiple paths), deeplinks allow advertisers to control and test multiple destination pages within a single campaign.

Why Deeplinks are Important

Using ClickFlare deeplinks helps you:

Send traffic to specific landing pages or offers
Run A/B tests across multiple funnels
Track conversions per destination page
Maintain accurate click-to-conversion attribution

ClickFlare Deeplink Setup (Step-by-Step)

Step 1: Create or Edit a Campaign

Go to Campaigns
Select an existing campaign or create a new one
Configure your funnel structure (lander → offer or direct offer)

Step 2: Generate Your ClickFlare Tracking URL

Go to Traffic Sources and add the tracking parameter.

A typical ClickFlare deeplink URL looks like this:

https://domaintest.com/cf/r/69...28?ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}&source={{site_source_name}}&placement={{placement}}&deeplink=REPLACE

This becomes your base deepLink tracking URL.

Step 3: Configure Funnel Structure

In the campaign flow:

Set a default path with either offer only or a lander&offer
This defines the first destination a visitor will be sent to after clicking the ad
Use conditional paths if you want to split traffic based on rules like:
- device type
- GEO
- traffic source
- custom parameter
  (When using landers, you also want to split traffic for the offer)

Step 4: Use Tracking Macros for Deeplinks

To dynamically pass deeplink values, use:

In this case: {trackingField9}

Use the same macro used for storing the deeplink in the traffic source template

ClickFlare will automatically replace this with the correct deeplink value at runtime.

Step 5: Add Deeplink to Ads

To test different landing/offer pages, replace the deeplink parameter in your ad URL.

Example:

deeplink=https://example-lander.com/page1

Final URL example:

https://domaintest.com/cf/r/69...28?ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}&source={{site_source_name}}&placement={{placement}}&deeplink=https://example-lander.com/page1

A/B Testing with Deeplinks

ClickFlare deeplinks allow you to test multiple landing pages without duplicating campaigns.

Example use case:

Lander A → Conversion rate test
Lander B → Engagement test
Lander C → Mobile optimization test

All tracked under the same campaign.

Step 5: Funnel Setup Requirement

If you are using a lander → offer funnel, ensure the following:

The ClickFlare tracking script is installed on all landing pages
The ClickFlare click URL is placed on all CTA buttons
All redirects go through ClickFlare tracking links for proper attribution