Sedo Integration Guide

Integrating Sedo as a Revenue Stream and getting intraday and confirmed revenues automatically reported to ClickFlare.
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Written by ClickFlare
Updated 3 weeks ago

To add a Sedo integration to your ClickFlare account, begin by accessing the Integrations Menu, found in the Settings Menu (gear icon).

Setting Up Your Sedo Integration

  • Under Revenue Stream Integrations, click Add Integration.

Note: Have your integrations' connection info ready before proceeding to connect it with ClickFlare.
  • After naming your integration and selecting Sedo from the list of integration types, proceed to enter your Sedo account details, including:

    • Username

    • Password

    • Partner ID

    • Sign Key

    Next, select the custom conversion you want to associate with this integration.

    Need help creating a custom conversion in ClickFlare? Follow our guide here.

    Then, specify the Click ID field that Sedo uses to pass back conversion data. Be sure to select the correct Sub ID (e.g., Sub ID 1, 2, or 3), depending on where the Click ID is being sent.

    Once all fields are filled out, click Save to complete your Sedo integration.

For a more detailed explanation of this guide, follow the video below.


Useful Example

Based on the integration video, below is an example of how your Sedo links should be configured in ClickFlare.

The domain is parked with Sedo, and you plan to send paid traffic to it. Before doing so, it’s important to ensure you’re passing the correct tracking parameters. This not only ensures compliance with Sedo’s policies but also meets the integration requirements for accurate tracking.

A properly built offer URL for Sedo should look like this:

https://sedo-parked.domain?sub1={cf_click_id}&sub2={trackingField11}&sub3={trackingField1}|{trackingField2}|{trackingField4}|{trackingField6}&network=outbrain&site={trackingField3}&adtitle={trackingField5}&kw1=best+life+insurance+quote&kw2=find+best+life+insurance+quote&kw3=best+life+insurance+quotes+in+your+area&kw4=life+insurance

As you may notice, we are passing the following tracking information through the URL parameters.

Parameter Token Description
sub1 {cf_click_id} ClickFlare's Unique click ID
sub2 {trackingField11} Traffic source tracking value
sub3 {trackingField1}|{trackingField2}|{trackingField4}|{trackingField6} Concatenated traffic source tracked values.
network {traffic_source} Name of the traffic source
site {trackingField3} Name of the site
adtitle {trackingField5} Title of the Ad

According to SEDO's documentation, network name, site, and ad title are all required values.

On the sub-ids, we can pass all the data we want to keep track of the results of our campaigns. These data can be passed using ClickFlare tokens.

These tokens correspond to a specific value specified in the traffic source configuration. 

Sedo Postback:

The Sedo postback is optional, but it enables real-time conversion tracking.

https://yourtrackingdomain.com/cf/cv?click_id={sub3}&payout={amount}&txid={uniqueId}&param1={keyword}&ct=click

Note: Sedo AFD does not provide revenue data for the current day via the API.

Pro Tip! 

When creating campaign links for Search Arbitrage campaigns, make sure to create separate links for each traffic source you are going to use to send traffic to. By doing so, you can make sure each traffic source is passing the right tracking information correctly.
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