About variables

Mastering ClickFlare Tag Manager's Variable Functionality: Optimizing Triggers and Tags for Enhanced Performance
Written by Ervis
Updated 1 month ago

In computer programming, a variable serves as a symbol within code representing a value that may vary. Similarly, within ClickFlare Tag Manager, variables fulfill this role. These variables are integral components utilized within triggers and tags:

  1. Variables in Triggers: These variables play a crucial role in defining filters that determine when a specific tag should activate. For instance, one might specify to activate a pageview trigger only when the URL variable matches "example.com/index.html".

  2. Variables in Tags: In tags, variables are employed to capture and utilize dynamic values. For example, one might capture the transaction value and products purchased and apply them to a conversion tag.

ClickFlare Tag Manager offers a comprehensive set of predefined built-in variables to address most requirements for tag and trigger configurations. Additionally, users can create custom variables tailored to specific needs not covered by the built-in options.

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