Adding Bing Conversion API Integration
Written by Ervis
Updated 3 weeks ago

By using ClickFlare’s Conversion API for Bing, you’ll be able to report multiple conversion events from ClickFlare back to Bing through Bing’s conversion reporting API. Just like you would do when using server-to-server postbacks, but even easier.

Why should I use Conversion API for Bing?

As a result of the tracking limitations introduced by Apple (with iOS 14 and 14.5), its App Tracking Transparency framework has limited the tracking capability of website tracking pixels. Such restrictions have resulted in an underreporting of conversions and therefore limitation of optimization capabilities on Bings’ algorithm. To address such limitations, Bing has made available a Conversion API endpoint where you can report conversion events.

What you'll need for the integration:

  • An active Bing Account
  • An active ClickFlare Account 

Note: In case you don’t have a Bing account, you’ll need to create one first. Click here to learn more on how to set up an account.

Begin the integration process by:

  1. Entering the Settings Menu (gear icon in the upper right corner) inside ClickFlare.
  2. Go to the Integrations tab.
  3. In the Conversion API Integrations section, click on Add Integration.

  4. Give your integration a name and select Microsoft Bing from the dropdown menu.

  5. After selecting Microsoft Ads from the dropdown list, you’ll be asked to select the Microsoft Ads account you would like to connect to ClickFlare. If you already have any Microsoft Ads accounts connected to ClickFlare they’ll show under Use an existing account (A) (see image below). In this case, you can skip directly to step 9.

  6. If you are connecting a new account, then click on the Sign in with Bing Ads (B) button. (see image above).
  7. You’ll be redirected to the Microsoft accounts page. Enter the email of your Microsoft account and then the password

  8. You’ll be asked to give access to ClickFlare into your Account. Click on Accept.

  9. After being redirected to ClickFlare, choose your newly connected account.
  10. From the dropdown menu, select the Bing Ads Customer and the Bing Ads Account.
  11. Then select your Conversion Goal, which is the pixel you’ll send your conversions to. All your conversions will be collected there.

    If you don’t already have a conversion action on Microsoft Bing, you’ll have to create one first. To learn more about how to create a Microsoft Bing conversion goal click here.
  12. Choose from the dropdown list, the Event Types you're going to post back to Microsoft Bing (see image below).

    Note: In case you want to post different event types, you have the possibility to select more than one event type. You can also create custom events. To learn more on how to create a custom event, click here.
  13. Once you have selected the Event Types, the Event Data Configuration table appears. From here you can configure which parameter you are going to post to Microsoft Bing. 

    On the right side of the table are ClickFlare’s tokens. Choose the token that contains the data that you want to pass to Microsoft Bing.

    Then on the left side are Microsoft Bing parameters. The values of ClickFlare’s tokens will be passed to these Microsoft Bing parameters. You’ll be able to see these parameters directly on Microsoft Bing, which is also the scope of the integration.

    Note: Some parameters are required from the Traffic Source and can not be changed or deleted.
  14. Click on Add Configuration, if you want to add additional parameters to pass to FB.  If you want to learn more on how to add additional parameters, click here.

  15. Finally, once done click on Save.

    You’ll see the new integration appear under Conversion API Integrations’ section.
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