By integrating the Snapchat Conversion API with ClickFlare, you can send conversion events directly from ClickFlare to Snapchat through Snapchat’s server-side Conversion API.
This works similarly to traditional server-to-server postbacks, but with a simpler and more reliable setup.
Why use Snapchat Conversion API?
Due to Apple’s App Tracking Transparency (ATT) changes introduced with iOS 14 and 14.5, browser-based tracking pixels became less reliable. As a result, many advertisers experienced underreported conversions and reduced campaign optimization performance.
Snapchat’s Conversion API helps overcome these limitations by allowing conversion events to be sent directly from the server, improving attribution accuracy and optimization.
Requirements
Before starting, make sure you have:
- An active Snapchat Ads account
- An active ClickFlare account
- A Snapchat Pixel ID
- A Snapchat Conversion API Token (Access Token)
Finding Your Snapchat Conversion API Details
I. Snapchat Pixel ID
To find your Pixel ID:
- Navigate to your Snapchat Events Manager.
- You will see all your pixels listed. Your Pixel ID is located in the ID field, right under the pixel's name. Copy the Pixel ID and store it somewhere safe, as you will need it during the integration with ClickFlare.
Don't have a Snap Pixel setup yet?
👉 Follow Snapchat's Help Article on Generating a Pixel
II. Snapchat Conversion API Token (Access Token)
To generate your Snapchat Conversion API Token:
- Log in to your Snapchat Ads Manager.
- Navigate to the Business Dashboard.
- From the left menu, click on Business Details.
- Scroll down to the Conversions API Tokens section and click on Generate Token.
Note: Unlike other traffic sources, the Conversion API Token is generated at the account level. Therefore, you don't need to create a new one for each new pixel. - Copy and save the generated token.
Integrating the Snapchat Conversion API in ClickFlare
Follow the steps below to add the Snapchat Conversion API:
- In ClickFlare, open the left sidebar.
- Navigate to Integrations.
- Under Conversion API Integrations, click Add Integration.
- Select Snapchat from the list of available integrations.
- In the integration screen, click on Add a new Pixel.
- Give your pixel a name and paste the Pixel ID and Conversion API Token you copied earlier.
- Define the Action Source. As per Snapchat's requirements, you need to define the action source of the events that will be posted to Snapchat. For example, select Website if the collected data is coming from a website or landing page, or select App if the data has been collected on an App, etc.
- Specify which ClickFlare tracked events are going to be posted on Snapchat.
Using the Event Type Mapping, you can map ClickFlare tracked events to specific Standard Snapchat events or custom ones of your choice. Click here to learn more about how to create custom events.
- Now that you have mapped the main events that will be reported to Snapchat, define what information you want to send to Snapchat CAPI along with the main events.
As you may see in the screenshot below, the configuration includes a few grayed-out fields. This means that the information is sent to Snapchat CAPI by default. However, if you want to add more information to each event you report to Snapchat CAPI, you can do so by adding it to the Event Data Configuration. See the example below.
Note: Some parameters are required from the Traffic Source and can not be changed or deleted.Learn how to add additional parameters here. - Once you have completed all the configurations, click on Save. You’ll see the new integration appear under the Conversion API section.
