Tracking conversions is essential for understanding your campaign performance and maximizing revenue. Conversions directly reflect your earnings, and tracking them accurately allows you to make data-driven decisions. With ClickFlare, you can track conversions efficiently using two primary methods:
- S2S Postback URL (Server-to-Server) – The most reliable and secure method, recommended whenever supported by your affiliate network.
- Conversion Tracking Pixel or Script – An alternative method when postback tracking is unavailable.
By implementing conversion tracking, you gain insight into which campaigns perform best, enabling you to optimize traffic distribution and scale profitable campaigns effectively.
Different Ways to Track Conversions
1. Server-to-Server (S2S) Postback URL
S2S postback tracking is the preferred method because it ensures accuracy and security. It operates by sending a conversion signal directly from the affiliate network’s server to ClickFlare. This eliminates browser dependencies, ensuring tracking even if users clear cookies or use ad blockers.
👉 Read the full guide: Tracking Conversions Using S2S Postback in ClickFlare
2. Conversion Tracking Pixel or Script
If S2S tracking is not an option, ClickFlare offers a conversion tracking pixel or script. This method relies on firing a conversion event when the user loads the "thank you" page after completing an action. While slightly less reliable due to browser restrictions, it remains a viable alternative.
👉 Read the full guide: Tracking Conversions Using a Conversion Tracking Pixel in ClickFlare
FREQUENTLY ASKED QUESTIONS
Got questions? Find the answers below:
Which conversion tracking method should I use?
If your affiliate network supports S2S postback tracking, always use it. It is more accurate and doesn’t rely on browser settings. If postback tracking isn’t available, use the conversion pixel method.
Can I use both tracking methods simultaneously?
Yes, but it's not recommended unless necessary. Running both may result in duplicate conversions being recorded.
How can I verify if conversion tracking is working?
You can test conversions in ClickFlare by manually triggering a conversion event from your network and checking if it appears in your campaign reports.
