How to Setup Event-Based S2S Postback URLs

Written by ClickFlare
Updated 1 year ago

Beyond just simply recording your registered conversions, ClickFlare's features allow you to also see what types of conversions have been recorded. And if at any point you would like to pass the gathered info back to a traffic source, you can use the custom traffic source postback URLs paired with the already set custom conversions.

  1. To learn how to create a custom conversion, click here. You can create multiple ones to register and see how many conversions per type there are. This is particularly useful when an affiliate network differentiates your payment on the conversion type.
  2. After defining your custom conversions in ClickFlare, you can add the traffic source postback URL per event type when creating or modifying a traffic source.

How to do it?

  • Begin by creating (or editing) a traffic source. Follow this guide on how to add a traffic source to ClickFlare.
  • Key in the process, is to toggle on the Traffic source postback URL for Custom Conversion.

  • Click on Add another postback URL, to add your desired number of events.
  • Select your event from the list of existing ones, which you have defined in Custom Conversions.

  • As you can see from the image above, you have to provide the traffic postback URLs that your traffic source sends to track the custom conversions for your campaign. For each event type, a postback URL will be delivered back to your traffic source.
Tip: You can add parameters with corresponding tokens to the URL. All ClickFlare custom traffic source postback URLs can contain parameters & their tokens. 
  • Once done, click Save.
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