How to Add a Custom Traffic Source

Step-by-step guide for adding traffic sources in ClickFlare
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Written by Ervis
Updated 5 months ago

Creating a custom element means you will manually fill in all the necessary information to correctly match traffic source platform data with ClickFlare. It's a good idea to have your traffic source documentation nearby for quick reference.

Creating a Custom Traffic Source

  1. Navigate to Traffic Sources: In ClickFlare, go to the Traffic Sources section.

  2. Create a New Traffic Source: Click the + New button to initiate the process.


  3. Create a Custom Traffic Source: Select the first + New Traffic Source option.

  4. Assign Workspace (Optional): Select the Workspace from the drop-down menu that this traffic source will be assigned to. If no Workspace is selected, the offer will be assigned to the Public workspace by default.

    To learn more, read the ClickFlare Workspaces: Outline.
  5. Provide Traffic Source Details: Enter a unique name in the Traffic Source Name field.

    • Select Cost Currency:

      ●   Select the cost currency from the Currency drop-down menu. Make sure the selected currency aligns with the cost currency used in your ad accounts on the traffic source platform. For instance, if your ad payments are in euros, select EUR. Any currency different from your account's default reporting currency will be automatically converted. You can adjust the default reporting currency in the general settings.

      The default currency is USD. Read the Multicurrency in ClickFlare article to learn more.
    • Configure Parameters:

      ●    The Parameters section enables you to pass additional visit characteristics from the traffic source platform, such as source or ad ID, that can then be used for targeting and optimization. All of these are automatically appended to the Campaign URL in the configuration of a campaign created per traffic source entity.

      ●    Enter parameters according to your traffic source platform's documentation. Click the Add Parameter button to add more parameters. Read the Pass Information from a Traffic Source to ClickFlare article to learn more.

    • Passing Conversions to a Traffic Source (Optional):

      In the Passing Conversions to a Traffic Source section, you can choose between two methods of reporting conversions:

      ●   Traffic Source Postback URL
      ●   Conversion API Integration (available for supported traffic sources only)

      Toggle the switch to enable the traffic source postback or select the CAPI integration from the Conversion API Integrations menu.

      Note: The selected Conversion API integration will be applied to campaigns associated with this traffic source. Ensure to configure the desired integration on the campaign level for accurate reporting.
    • Notes (Optional): Add notes with important information.
    • Save: Click the Save button to add the Traffic Source to ClickFlare.


    Want to add a traffic source from Template?

    How to Add a Traffic Source from Template

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