Homepage → Tracking → Conversion Tracking Methods in ClickFlare → How to Submit an S2S Postback URL to an Affiliate Network in ClickFlare

How to Submit an S2S Postback URL to an Affiliate Network in ClickFlare

Configuring Your Postback URL for Accurate Conversion Tracking
E
Written by Ervis
Updated 3 weeks ago

To track conversions effectively in ClickFlare, you need to submit a properly configured S2S postback URL to your affiliate network. This ensures that every conversion is accurately attributed to the correct campaign and click. Below, you'll find a step-by-step guide on how to generate, modify, and submit a postback URL to your affiliate network.

1. Get the Postback URL from ClickFlare

ClickFlare provides a predefined postback URL that must be copied and adjusted based on your affiliate network’s specifications.

Steps to Get Your ClickFlare Postback URL:

  1. Log in to your ClickFlare account.
  2. Navigate to Settings > Tracking URLs.
  3. Locate the Postback URL section and click Copy next to the standard or secure postback URL.

A sample ClickFlare postback URL looks like this:

https://your_clickflare_domain.com/cf/cv?click_id=REPLACE&payout=OPTIONAL&txid=OPTIONAL
  • click_id = The unique ClickFlare click ID (mandatory).
  • payout = The revenue amount per conversion (optional).
  • txid = A unique transaction ID for the conversion (optional).

2. Modify the Postback URL for Your Affiliate Network

Before submitting the postback URL to your affiliate network, you must replace the placeholder values with the correct tokens (macros) provided by your network. Each affiliate network may have different token names, commonly referred to as subIDs, macros, or tags.

Steps to Modify Your Postback URL:

  1. Find the click ID token your affiliate network uses to store the ClickFlare click ID. This is usually the same parameter used to pass the click ID in the offer URL.
  2. Replace REPLACE in click_id=REPLACE with the corresponding network token.
  3. If tracking revenue, replace OPTIONAL in payout=OPTIONAL with the correct token for payout data.
  4. If needed, add additional parameters such as txid or currency.


Example of a Correctly Modified Postback URL:

https://your_clickflare_domain.com/cf/cv?click_id={affiliate_network_clickid_token}&payout={affiliate_network_payout_token}&txid={affiliate_network_txid_token}
  • {affiliate_network_clickid_token} = The token used by your affiliate network to send back the click ID.
  • {affiliate_network_payout_token} = The token for passing payout values (if applicable).
  • {affiliate_network_txid_token} = The token for a unique transaction ID (if applicable).

If you do not want to track payouts or transaction IDs, remove those parameters.

3. Submit the Postback URL to Your Affiliate Network

Once the postback URL is properly modified, it needs to be added to your affiliate network’s dashboard. This process may vary depending on the network’s platform.

Where to Submit the Postback URL:

  • Some networks allow postbacks to be set at the account level, meaning it will apply to all campaigns.
  • Others require the postback URL to be entered per campaign or per offer.
  • If your network is already integrated with ClickFlare, you may only need to enter your ClickFlare domain.

Steps to Submit the Postback URL:

  1. Log in to your affiliate network account.
  2. Navigate to the tracking or postback settings section.
  3. Paste the modified ClickFlare postback URL into the appropriate field.
  4. Save and confirm the changes.

If unsure, consult your affiliate network’s documentation or support team for guidance.

4. Testing Your Postback URL

After submitting your postback URL, it's essential to test whether conversions are being tracked correctly.

How to Test the Postback URL:

  1. Get a test Click ID from ClickFlare.
  2. Manually trigger the postback URL using that Click ID. Example:

    https://your_clickflare_domain.com/cf/cv?click_id=f181f3af-de0b-4c7e-9c0c-27f36bb4089a&payout=10
  3. Check ClickFlare to see if the conversion was recorded.
  4. If the conversion appears, your postback URL is correctly set up.

FREQUENTLY ASKED QUESTIONS

Got questions? Find the answers below:

Q1: What happens if I use the wrong click ID token in my postback URL?

A1: If the wrong token is used, ClickFlare will not be able to match the conversion to the correct click, resulting in lost or inaccurate conversion data.

Q2: Can I track revenue automatically using the postback URL?

A2: Yes, you can pass payout values dynamically by including the appropriate affiliate network token in the payout parameter.

Q3: Do all affiliate networks support postback tracking?

A3: No, some networks only support pixel tracking. Always check your network’s documentation to confirm postback URL compatibility.

Q4: Can I submit multiple postback URLs for different networks?

A4: Yes, if you work with multiple networks, you should configure separate postback URLs for each network using their specific tokens.

Q5: My postback is not working. What should I do?

A5: Check the following:

  • Ensure the click ID is being passed correctly.
  • Verify that the postback URL is correctly formatted with the right tokens.
  • Test the postback manually with a valid Click ID.
  • Contact your affiliate network support for assistance.

Related Resources:

    Did this answer your question?
    close-image
    full-image