ClickFlare provides multiple tracking methods to give you flexibility in monitoring your campaigns. Depending on your needs and technical setup, you can choose from the following approaches:

1. Redirect Tracking

Redirect tracking is the most common method for tracking user journeys. It works by directing traffic through ClickFlare before reaching the final destination.

How It Works:

1. A visitor clicks on your ad.

2. They are sent to a ClickFlare tracking URL.

3. ClickFlare records the visit and redirects the user to the offer page.

4. Conversion tracking occurs when the user completes the desired action.
   

Advantages:

• No need for additional scripts.

• Works across most advertising platforms.

• Tracks all traffic sources efficiently.
  

Disadvantages:

• Some platforms may flag redirect-based tracking links.

• May cause slight delays in page load times.

2. Direct Tracking (No-Redirect)

Direct tracking eliminates the need for a redirect, offering a seamless user experience while still capturing data effectively.

How It Works:

1. The user clicks on an ad and lands directly on your landing page.

2. A ClickFlare tracking script captures the visit.

3. Conversions are recorded through postback URLs or JavaScript tracking.

Advantages:

• Faster page loads and improved UX.

• Reduced risk of ad platform disapproval.

Disadvantages:

• Requires placing a script on your landing page.

• Some ad networks may limit JavaScript-based tracking.

FREQUENTLY ASKED QUESTIONS

Got questions? Find the answers below:

Q1: Which tracking method should I use?

A1: If your ad network allows redirect-based tracking, it is generally easier to implement. However, if you want to optimize for speed and avoid potential tracking restrictions, direct tracking is a better option.

Q2: Does ClickFlare support both tracking methods simultaneously?

A2: Yes, you can use both methods within the same account, depending on your campaign requirements.

Q3: Will redirect tracking affect my ad performance?

A3: While redirect tracking might introduce a minor delay, its impact is usually negligible. However, some ad networks might flag redirects, making direct tracking a preferable choice.

Q4: Is additional setup required for direct tracking?

A4: Yes, direct tracking requires placing a ClickFlare script on your landing page and configuring postback URLs or JavaScript tracking.

Related Resources:

• Understanding Redirect Tracking in ClickFlare: Benefits, Setup, and Best Practices

• Implementing Direct Tracking in ClickFlare: Setup, Benefits, and Best Practices

• Overview of Conversion Tracking Methods in ClickFlare
• How Click and Conversion Data is Transferred in ClickFlare