Understanding ClickFlare Events

Learn About Impressions, Visits, Clicks, and Conversions, Along with ClickFlare's Event Pricing and Overage Charges
Written by Ervis
Updated 2 weeks ago

ClickFlare tracks various actions executed by visitors, referred to as events.

Event Types

  • A Visit happens when a visitor clicks the campaign URL under an advertisement. The visit is recorded when the campaign URL successfully passes correct information on the visit to ClickFlare.
  • A Click is when a visitor clicks on a Call-to-Action (CTA) link or button placed on a landing page.
  • A Conversion is a successful action relayed from an offer. The conversion is recorded when a postback URL or a tracking pixel successfully passes correct information about a conversion from an affiliate network back to ClickFlare.
  • A Postback occurs when a conversion is fired back to the traffic source. The conversion can be passed back to the traffic source in the form of an S2S postback URL or through a CAPI integration.

Paid Events

ClickFlare's pricing plans include various numbers of paid events. The paid events are visits, clicks, conversions and postbacks. Each event is equal, meaning they deplete your pricing plan's quota in the same way.

Overage Events

If the number of recorded events in ClickFlare exceeds your plan's event quota, you will be billed for overage events according to your plan's charges. The overage charges are applied to your invoice at the end of a billing cycle.

  • Starter plan: Events exceeding 1,000,000 are charged at a rate of $0.04 per 1,000 events.
  • Pro plan: Events exceeding 2,000,000 are charged at a rate of $0.035 per 1,000 events.
  • Master plan: Events exceeding 20,000,000 are charged at a rate of $0.03 per 1,000 events.
  • Enterprise plan: Events exceeding 50,000,000 are charged at a rate of $0.025 per 1,000 events.
  • Custom pricing plan: Individually priced.
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