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ExplorAds Integration Guide (NEW)

A step-by-step guide on how to integrate ExplorAds to ClickFlare
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Written by Ervis
Updated 3 weeks ago

Thanks to ClickFlare's API integration with ExplorAds, you'll be able to have conversions and revenue accurately pulled automatically into ClickFlare. 

The revenue and conversions are pulled with a frequency of every hour for 3 days, from the moment that the conversion happens. So you're assured to always have the most up-to-date revenue

In this article, we'll go over the step-by-step process of setting up the API Integration with ExplorAds.

What you'll need for the integration:

  • An active ExplorAds Account.
  • An active ClickFlare Account.
  • Your ExplorAds Email and Password.

Adding the ExplorAds integration to ClickFlare.

To add ExplorAds integration to your ClickFlare account, begin by accessing the Integrations Menu found on the left sidebar.

  • Under RSOC Integrations, click Add Integration.

  • Choose the ExplorAds (New) template
  • Give your new integration a Name.
Note: Have your integrations' connection info ready before proceeding to connect them with ClickFlare.
  • Under Accounts, click on + Connect Account.
  • Enter the account name, email, and password, and click on Save.
  • Move on to choosing the custom conversion you want to attribute the conversion event to.

    To learn how to add a custom conversion in ClickFlare, follow our article here.

Note: In order for the integration to work, you have to send the {cf_click_id} to the "clid" parameter (check the offer URL example below). That's why you're not giving the option to choose a subid, like for other Feeds.
  • Lastly, click on Save.

    You’ll see the new integration appear under the Revenue Stream Integrations section.

Offer URL template for ExplorAds:

Facebook

https://domain.com/?q=keyword&mon=0001&tspid=XXXXX&rac=ad_headline&pub=platform&lang=enUS&alt_tracking=1&utm_source={trackingField8}&utm_medium={trackingField2}&utm_content={trackingField1}&ad_name={trackingField4}&utm_adset={trackingField5}&utm_placement={trackingField7}&utm_campaign={campaign_id}&clid={cf_click_id}

GoogleAds

https://domain.com/?q=keyword&mon=0001&tspid=XXXXX&rac=ad_headline&pub=platform&lang=enUS&alt_tracking=1&utm_source={trackingField6}&utm_medium={trackingField2}&utm_content={trackingField7}&utm_placement={trackingField9}&utm_term={keyword}&utm_campaign={campaign_id}&clid={cf_click_id}

  • See the screenshot below for a breakdown of what each parameter represents.

Important Note:
The parameters utm_campaign={campaign_id} and clid={cf_click_id} are essential for accurate revenue pulling and conversion tracking. Make sure to include both in your offer's URL for proper attribution and reporting.

Postback template for ExplorAds

Remember to include a postback in ExplorAds to ensure real-time conversion tracking. Below is a template for the postback:

https://your_tracking_domain.com/cf/cv?click_id={clid}&txid={timestamp}&param10={utm_campaign}&ct=click

Note: ExplorAds revenue reporting operates on PST time. Please ensure to set your ClickFlare settings to PST when checking reporting for ExplorAds.
Note: ExplorAds earnings are consistently reported in EUR. When setting up your ExplorAds offers in ClickFlare, ensure that you choose EUR at the offer level. The system will then automatically convert the currency to your default reporting currency. You can adjust your default currency in the general settings.

Related Resources:

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