Core Platform Concepts
Campaigns
Campaigns: What They Are and How They Work
A complete conceptual guide to campaigns in ClickFlare: what they contain, how tracking flows through them, and how every setting affects what gets measured.
Cost Models
How ClickFlare calculates your ad spend, and why getting this right is the foundation of accurate Profit and ROI reporting.
Traffic Sources
Traffic Sources: What They Are and How They Work
Understanding Traffic Sources from an Affiliate Marketer's Perspective
Landers
Landers: What They Are in ClickFlare
What a lander entity is, what each field on the lander form controls, and how ClickFlare uses it to track clicks and measure CTR.
Offers
Offers: What They Are and How Payout Works
What an offer entity is in ClickFlare, what each field on the offer form does, and how payout and conversion tracking fit together.
Flows
Flow Templates: What They Are and How They Work
What a Flow Template is in ClickFlare, what it contains, how default and conditional paths work, and how to reuse templates across campaigns.