Trigger types

Fire Up Your Tracking: Understanding ClickFlare Tag Manager Trigger Types
Written by Ervis
Updated 1 month ago

All tags fire based on events. Anytime ClickFlare Tag Manager registers an event, event triggers are evaluated and tags are fired accordingly.

An event can be a page view, a click on a button, a form submission, or any custom event that you define. These trigger types are available in Tag Manager:

Page View triggers

In ClickFlare Tag Manager (CTM), a page view trigger detects when a user loads a specific webpage. When the trigger identifies a page view event, it activates the firing of tags associated with that trigger. This allows you to track and analyze user interactions with your website, such as page visits, and implement various marketing or analytics actions based on these events.

User Engagement

A user engagement trigger in ClickFlare Tag Manager (CTM) monitors specific interactions or activities performed by users on a webpage or mobile app. These interactions could include actions like submitting a form. When the trigger detects the specified user engagement event, it prompts the firing of associated tags, enabling you to track and respond to user interactions effectively.


A click type trigger in ClickFlare Tag Manager (CTM) detects when a user clicks on a particular element, such as a button or link, on a webpage or mobile app. When the trigger identifies this click event, it initiates the firing of associated tags, allowing you to track and respond to user interactions, such as button clicks, in real-time.


The event trigger is used to track interactions that occur on your website or mobile app that aren't handled by standard methods. The most common use is when you want to track form submissions, but the default behavior for the form has been altered.

In such instances, you have the option to push the custom event to ClickFlare's data layer. Once the custom event is transmitted to CF's data layer, it will activate the associated trigger.


A Timer type trigger in ClickFlare Tag Manager (CTM) is designed to activate based on a specified time interval. This trigger allows you to set conditions for when certain tags should fire after a designated period has elapsed. It enables you to track and respond to user interactions or events that occur within a defined timeframe, providing flexibility in managing your tagging strategies and optimizing user engagement on your website or mobile app.


A Custom type trigger in ClickFlare Tag Manager (CTM) allows you to define and execute custom JavaScript code as a condition for triggering tags. This trigger provides advanced flexibility by enabling you to specify specific JavaScript conditions or events that must be met for a tag to fire. It empowers you to implement highly customized tracking and response mechanisms tailored to your website or mobile app's unique requirements, enhancing your ability to analyze user interactions and optimize performance effectively.


A ClickFlare GTM type trigger can be used to intercept GTM manager events and use them within CF. The GTM script and CF script should be both present in the page for it to work. This feature streamlines the process for users who are already familiar with GTM and have previously set up triggers within their GTM account. By importing GTM triggers into ClickFlare's Tag Manager, users can maintain consistency across their tagging strategies and easily leverage their existing trigger configurations for efficient management and tracking of events on their website or mobile app.

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